Before there’s a relationship

Before the sale

Before profits

there’s connection

DISCOVER HOW

Get the Advantage

CREATE MEANINGFUL CONNECTIONS WITH YOUR BRAND
BY UNLOCKING YOUR PURPOSE

Profit blooms from your Purpose, your ‘Why’, not just the how. Products and services might be what you sell, but your Purpose is the magnetic force driving your business. This is the power of Advantages, a leading purpose-leveraged marketing agency. Advantages delves into the heart of your business to cultivate connections between you and your customer.

CONNECT NOW

UNCOVER YOUR MUST-HAVES

Unlock your Brand’s undiscovered potential

UNLOCK NOW

3 Keys to your Advantage

Expect Marketing ROI

Leverage the heart of your business to connect your customers with the reason you exist. Discover your 3 Keys – Your Purpose, your Values, your Story – and profit from connecting your vision for your business, with why your customers will care.

Story

Story

Play upon your Purpose to inspire movement

Deep bonds stem from shared stories that resonate, both internally and externally.

Values

Values

Empower your team to enable your growth

Shared values align your team, attract ideal customers, and build a healthy, winning culture.

Purpose

Purpose

Harness the unique essence of your business’ existence

The reason your company exists – its vision and mission – reels your customers in by connecting with them.

Values
Purpose
Story

Empower your team to enable your growth

Shared values align your team, attract ideal customers, and build a healthy, winning culture.

 

Harness the unique essence of your business’ existence

The reason your company exists – its vision and mission – reels your customers in by connecting with them.

 

Play upon your Purpose to inspire movement

Deep bonds stem from shared stories that resonate, both internally and externally.

 

The power of 3 Keys

WIN COMPETITIVELY

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WIN COMPETITIVELY

Leave the competition behind with real strategic and
impactful marketing.

Connect Authentically

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Connect Authentically

Create substance from
meaning to resonate deeply
with customers.

Decide Effectively

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Decide Effectively

Gain clarity with a True North to direct assured decision making.

Secure Reputation

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Secure Reputation

Lead with a strong reputation through meaningful and
consistent intention.

Sustain Growth

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Sustain Growth

Stand the tests of time when you
embrace and maintain your truth.

Acquire & Retain

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Acquire & Retain

Attract only the best talent with the magnetic pull of your Purpose.

DISCOVER YOUR 3 KEYS

We’re an extension of your team

the catalyst for your success until you’re empowered to thrive

Dive Deeper to Get Noticed

Fran Biderman-Gross
CEO, Founder, Author & Visionary

Fran Biderman-Gross is an expert in building strong brands, creating effective marketing strategies, and guiding clients through a valuable journey of culture discovery. Since its inception, Fran has used her 3 Keys Technique to contribute to the enduring success of hundreds of companies.

Fran is passionate about helping people stand out so that their full potential can shine. She is also the co-author of the well-received book “How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit” [Wiley 2020].

Get it Made By Heart

Driven by our own Purpose and Values , we put our whole hearts into your Purpose to get your company on the right track and increase your MROI. With the perfect balance of psychology and business know-how we find the “human truth” behind your business, and the human-centered approach needed to amplify your success.

BUILD BRANDS

By Heart

ACTIVATE MARKETING

By Heart

CRAFT ASSETS

By Heart

UNIFY CULTURE

By Heart

In a world full of flash

we deliver substance

Advantages of Results

Clients Served

INDUSTRY AWARDS WON

YEARS MAKING IT BY HEART

B2B Clients Connecting with 3 Keys

CERTIFICATIONS

Case Stories

Brands Built

Emergent

CTR rates

55%

LinkedIn Engagement

49%

Awareness

 4 X

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Marketing Activated

Starboard Yacht

New Pipeline

$1.9M

ROI

4 X

Email open rate

50%

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Cultures Unified

Fabuwood

Employee understanding of Fabuwood’s Purpose

19.1%

External admiration of Fabuwood

21%

Engaged by their work

85%

Read More

Get straight to

The Heart

Advantages of Mastery

Unicorns, magicians, soothsayers, treasure hunters, and rainmakers.

Access your ready-made team of leading industry experts with decades of experience and specialist skill sets,
to become an extension of your team.

Fran Biderman-Gross

Founder & CEO

Guiding Star

and Rainmaker

Fran is the heart of Advantages, a true visionary in the industry and the creator of the groundbreaking 3 Keys Technique, a fusion of psychology and data that digs deep to set you on a path to success. With over two decades as a pioneer in her field, Fran’s teachings are more than informative – they’re transformative. Partner with Fran for actionable insights that have the power to turn
visions into reality.

Nina Brown

Chief Marketing Officer

Unicorn

of Marketing

Nina infuses fresh energy into every marketing initiative. Her unique commitment to brands and marketing focuses on the ‘why’ – a purpose-driven approach that’s as rare and magical as a unicorn. Nina doesn’t just make marketing happen; she makes marketing matter. With unwavering dedication and unparalleled expertise and knowledge, Nina revitalizes brands, making her a true standout in her field.

Michael Patterson

Director of Operations

Operations Magician

and EOS Integrator

Michael is a seasoned strategic operations leader and EOS Integrator with an exceptional ability to drive business transformation. His agile leadership style is instrumental in strategic planning, crafting growth plans, and enhancing efficiencies. His flair for distilling complex ideas into compelling strategies that deliver tangible results, all while fostering a people-first culture, enhances our team with magic.

Ashley Wasilenko

Client Services Director

Maestro

of Client Services

Ashley is a true powerhouse in the world of client services and is the heartbeat of Advantages and our Clients. She’s a true maestro with over 15 years of diverse and complex experiences and is instrumental in orchestrating success for our clients and leading her team with heart, strength, and patience.

Angelica Rozon

VP of Implementation

Virtuoso of Print

and Production

Angelica is the lifeblood of everything print and production related and is a master in her field. She has a remarkable ability to seek out the best solutions for any printing challenge and is truly meticulous with every detail of every project—she never misses a beat. Partnering with Angelica means benefiting from her expertise, precision, and commitment to excellence, on every project.

How to Drive Profit with Purpose

With Fran Biderman-Gross, CEO & Founder

With Mark Asquith

CEO & Founder of Captivate.FM

Build a Profitable Podcast Business, with Purpose.

 

With Larry Roberts

Founder & Producer of Red Hat Media

Use Purpose to
Drive Success.

 

With Brian Schulman

CEO & Founder of #VoiceYourVibe

Maximize Profits while
remaining True to
your Purpose.

Drive Profit

Get it made with integrity. Get it made to last.

Get it Made By Heart.

UNLOCK NOW

Our own 3 Keys

Values
Purpose
Story

BE THE

SHERPA

BE THE SHERPA

We bear the weight of our clients as if it were our own.

6

ASPIRE

HIGHER

Aspire higher

Challenge assumptions to deliver amazing results.

be

TENACIOUS

BE TENACIOUS

Find a way no matter what.

EARN

TRUST

EARN TRUST

Be open with our clients to truly make a difference.

FOCUS ON THE

OUTCOME

FOCUS ON THE OUTCOME

Align with the end in mind.

 Advantages connects profit to purpose through marketing performance
so business leaders and their organizations can realize their visions for the world.

 

The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational 3 Keys:
Purpose, Values, and Story.
The results of working with Advantages to unlock and infuse its clients’ 3 Keys are revealed in increased market share, improved client and employee retention, and overall revenue growth. Advantages is a paradigm for the 3 Keys; shared values are infused into every action with its clients and every project is an opportunity to demonstrate how to bring Purpose into marketing, branding, leadership, and culture.

Get Noticed and Get Results

Let’s unlock your Keys to connect with customers and improve profit through purpose-leveraged marketing.

58-35 Utopia Parkway, Suite 1A,
Fresh Meadows, New York 11365