The people have all the power.
Infinite options are always clicks away.
Swift decisions are made on emotions alone.
Everyone seeks authenticity yet it's nowhere to be found.
Advantages is proud to have created award-winning work for our many amazing clients.
By getting them noticed, we got noticed too.
Our shared values are the uncompromisable roads on which we drive every project and every client to the pinnacle of success.
Our team is a diverse family of talented, technical, and tenacious experts. They're the reason our clients consistently achieve success far beyond their own expectations. And they're the reason Advantages has been named one of the best places to work in New York City.
To get people noticed so that their true potential can be revealed.
As the CEO and founder of Advantages—an award-winning, New York-based, end-to-end communications agency—she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 Keys: Purpose, Values, and Story.
Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.
Her proprietary 3 Keys and Spark Purpose Workshops have inspired thousands of executives to achieve greater clarity, alignment, and impact by using the 3 Keys to unlock their stories.Meet Fran Fran's Workshops