Turn buyers into believers.

The world has changed. It's not enough to simply declare your mission and values—the world needs to experience them, authentically, at every single touchpoint. Advantages' proven methodologies will guide you to uncover your true brand purpose and infuse it into every communication.

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, & strategic marketing.

Uncover

To connect with your ideal audiences, you must first uncover who you are. Before you can craft meaningful stories, you must clearly understand and articulate your differentiators, beliefs, and passions. Master your authentic brand and explore the goals you unearth.

  • Brand Discovery
  • Design Foundation
  • Marketing Strategy
  • Corporate Culture
  • Measurement & Analytics
Infuse

With your brand foundation in place, you can infuse meaning into your every message and experience. Align your brand with authenticity. Drive audiences to action. Connect with the clients, customers, employees, and investors that you inspire.

  • Advertising
  • Digital Marketing
  • Events
  • Spoken Word
  • Print
  • Video

"Raising the bar for raising funds."

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"Print advertising is a dinosaur."

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"Powerful in business. Powerful in purpose."

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"Sleek on the inside, dated on the outside."

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Advantages is proud to have created award-winning work for our many amazing clients.

Aspire Higher Be tenacious Be process oriented Be the sherpa Earn trust

Our Shared Values

Our shared values are the uncompromisable roads on which we drive every project and every client to the pinnacle of success.

Our Purpose‐Driven Team

Our team is a diverse family of talented, technical, and tenacious experts. They're the reason our clients consistently achieve success far beyond their own expectations. And they're the reason Advantages has been named one of the best places to work in New York City.

Fran Biderman-Gross

Fran

Ceo, strategista

Fran's Purpose

To get people noticed so that their true potential can be revealed.

About Fran

As the CEO and founder of Advantages—an award-winning, New York-based, end-to-end communications agency—she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 Keys: Purpose, Values, and Story.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Her proprietary 3 Keys and Spark Purpose Workshops have inspired thousands of executives to achieve greater clarity, alignment, and impact by using the 3 Keys to unlock their stories.

Meet Fran Fran's Workshops
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Angelica

Air Traffic Controller

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Kris

Strategy Lead

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David

Activator

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Cesar

Activator

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Luly

Activator

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Jaclyn

Art director

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Ana

Digital Native

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Zach

Copywriter

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Ruthie

Executive Sherpa

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Gabriela

Visual designer

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Courtney

Visual designer

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Sam

Visual designer

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Christa

Front-end developer

120-34 Queens Blvd. Suite 310, Kew Gardens, New York 11415