Merging two established, prestigious companies may seem as simple as picking a new name and designing a new logo, but the true challenge is much more daunting. For Investis, a global digital communications firm, acquiring the creative agency Zog Digital meant an expansion and enhancement of their range of services, but it required more than just a fresh coat of paint. The newly-formed Investis Digital demanded a complete transformation of their visual materials from the inside out, seamlessly integrating the core values and aesthetics of both companies into a clean, cohesive, indelible brand that could be carried over into all facets of company operations.
Distinction is something earned, but being distinct is really up to you. With the ever-growing multitude of companies inhabiting the digital marketing and communications space, Advantages immediately recognized the opportunity for Investis Digital to stand out from the pack. By employing a warm color palette, Advantages curated a unique color scheme specifically selected because it was regularly avoided by its major competitors. Through the use of a strong blue and a warm orange-Advantages created a fused "s" design in the word "Investis" — formed by combining two "c"s, reflecting the company's mission of "Connected Content"™. With this simple yet deeply meaningful design, Advantages beat three other competing design teams and made sure that this important merger of industry leaders would get noticed.