there’s connection
DISCOVER HOW
Get the Advantage
CREATE MEANINGFUL CONNECTIONS WITH YOUR BRAND
BY UNLOCKING YOUR PURPOSE
Profit blooms from your Purpose, your ‘Why’, not just the how. Products and services might be what you sell, but your Purpose is the magnetic force driving your business. This is the power of Advantages, a leading purpose-leveraged marketing agency. Advantages delves into the heart of your business to cultivate connections between you and your customer.
CONNECT NOW
UNCOVER YOUR MUST-HAVES
Unlock your Brand’s undiscovered potential
UNLOCK NOW
3 Keys to your Advantage
Expect Marketing ROI
Leverage the heart of your business to connect your customers with the reason you exist. Discover your 3 Keys – Your Purpose, your Values, your Story – and profit from connecting your vision for your business, with why your customers will care.
Story
Play upon your Purpose to inspire movement
Deep bonds stem from shared stories that resonate, both internally and externally.
Values
Empower your team to enable your growth
Shared values align your team, attract ideal customers, and build a healthy, winning culture.
Purpose
Harness the unique essence of your business’ existence
The reason your company exists – its vision and mission – reels your customers in by connecting with them.
Empower your team to enable your growth
Shared values align your team, attract ideal customers, and build a healthy, winning culture.
Harness the unique essence of your business’ existence
The reason your company exists – its vision and mission – reels your customers in by connecting with them.
Play upon your Purpose to inspire movement
Deep bonds stem from shared stories that resonate, both internally and externally.
The power of 3 Keys
WIN COMPETITIVELY
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WIN COMPETITIVELY
Leave the competition behind with real strategic and
impactful marketing.
Connect Authentically
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Connect Authentically
Create substance from
meaning to resonate deeply
with customers.
Decide Effectively
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Decide Effectively
Gain clarity with a True North to direct assured decision making.
Secure Reputation
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Secure Reputation
Lead with a strong reputation through meaningful and
consistent intention.
Sustain Growth
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Sustain Growth
Stand the tests of time when you
embrace and maintain your truth.
Acquire & Retain
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Acquire & Retain
Attract only the best talent with the magnetic pull of your Purpose.
DISCOVER YOUR 3 KEYS
We’re an extension of your team
the catalyst for your success until you’re empowered to thrive
Dive Deeper to Get Noticed
Fran Biderman-Gross
CEO, Founder, Author & Visionary
Fran Biderman-Gross is an expert in building strong brands, creating effective marketing strategies, and guiding clients through a valuable journey of culture discovery. Since its inception, Fran has used her 3 Keys Technique to contribute to the enduring success of hundreds of companies.
Fran is passionate about helping people stand out so that their full potential can shine. She is also the co-author of the well-received book “How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit” [Wiley 2020].
Get it Made By Heart
Driven by our own Purpose and Values , we put our whole hearts into your Purpose to get your company on the right track and increase your MROI. With the perfect balance of psychology and business know-how we find the “human truth” behind your business, and the human-centered approach needed to amplify your success.
BUILD BRANDS
By Heart
ACTIVATE MARKETING
By Heart
CRAFT ASSETS
By Heart
UNIFY CULTURE
By Heart
In a world full of flash
we deliver substance
Advantages of Results
Clients Served
INDUSTRY AWARDS WON
YEARS MAKING IT BY HEART
B2B Clients Connecting with 3 Keys
CERTIFICATIONS
Case Stories
Brands Built
Emergent
CTR rates
55%
LinkedIn Engagement
49%
Awareness
4 X
Marketing Activated
Starboard Yacht
New Pipeline
$1.9M
ROI
4 X
Email open rate
50%
Cultures Unified
Fabuwood
Employee understanding of Fabuwood’s Purpose
19.1%
External admiration of Fabuwood
21%
Engaged by their work
85%
Get straight to
The Heart
Advantages of Mastery
Unicorns, magicians, soothsayers, treasure hunters, and rainmakers.
Access your ready-made team of leading industry experts with decades of experience and specialist skill sets,
to become an extension of your team.
Fran Biderman-Gross
Founder & CEO
Guiding Star
and RainmakerFran is the heart of Advantages, a true visionary in the industry and the creator of the groundbreaking 3 Keys Technique, a fusion of psychology and data that digs deep to set you on a path to success. With over two decades as a pioneer in her field, Fran’s teachings are more than informative – they’re transformative. Partner with Fran for actionable insights that have the power to turn
visions into reality.
Nina Brown
Chief Marketing Officer
Unicorn
of MarketingNina infuses fresh energy into every marketing initiative. Her unique commitment to brands and marketing focuses on the ‘why’ – a purpose-driven approach that’s as rare and magical as a unicorn. Nina doesn’t just make marketing happen; she makes marketing matter. With unwavering dedication and unparalleled expertise and knowledge, Nina revitalizes brands, making her a true standout in her field.
Michael Patterson
Director of Operations
Operations Magician
and EOS IntegratorMichael is a seasoned strategic operations leader and EOS Integrator with an exceptional ability to drive business transformation. His agile leadership style is instrumental in strategic planning, crafting growth plans, and enhancing efficiencies. His flair for distilling complex ideas into compelling strategies that deliver tangible results, all while fostering a people-first culture, enhances our team with magic.
Ashley Wasilenko
Client Services Director
Maestro
of Client ServicesAshley is a true powerhouse in the world of client services and is the heartbeat of Advantages and our Clients. She’s a true maestro with over 15 years of diverse and complex experiences and is instrumental in orchestrating success for our clients and leading her team with heart, strength, and patience.
Angelica Rozon
VP of Implementation
Virtuoso of Print
and ProductionAngelica is the lifeblood of everything print and production related and is a master in her field. She has a remarkable ability to seek out the best solutions for any printing challenge and is truly meticulous with every detail of every project—she never misses a beat. Partnering with Angelica means benefiting from her expertise, precision, and commitment to excellence, on every project.
How to Drive Profit with Purpose
With Fran Biderman-Gross, CEO & Founder
With Mark Asquith
CEO & Founder of Captivate.FM
Build a Profitable Podcast Business, with Purpose.
With Larry Roberts
Founder & Producer of Red Hat Media
Use Purpose to
Drive Success.
With Brian Schulman
CEO & Founder of #VoiceYourVibe
Maximize Profits while
remaining True to
your Purpose.
Drive Profit
Get it made with integrity. Get it made to last.
Get it Made By Heart.
UNLOCK NOW
Our own 3 Keys
BE THE
SHERPABE THE SHERPA
We bear the weight of our clients as if it were our own.
ASPIRE
HIGHERAspire higher
Challenge assumptions to deliver amazing results.
be
TENACIOUSBE TENACIOUS
Find a way no matter what.
EARN
TRUSTEARN TRUST
Be open with our clients to truly make a difference.
FOCUS ON THE
OUTCOMEFOCUS ON THE OUTCOME
Align with the end in mind.
Advantages connects profit to purpose through marketing performance
so business leaders and their organizations can realize their visions for the world.
The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational 3 Keys:
Purpose, Values, and Story.
The results of working with Advantages to unlock and infuse its clients’ 3 Keys are revealed in increased market share, improved client and employee retention, and overall revenue growth. Advantages is a paradigm for the 3 Keys; shared values are infused into every action with its clients and every project is an opportunity to demonstrate how to bring Purpose into marketing, branding, leadership, and culture.
Get Noticed and Get Results
Let’s unlock your Keys to connect with customers and improve profit through purpose-leveraged marketing.