Kuwata Pan Dent is a New Jersey-based leading full-service dental lab with a Japanese heritage. Its founder, CEO, and multiple employees are Japanese-trained Registered Dental Technicians. KPD is known for its accuracy, customer service, and dedication to delivering the best results for their clients. Kuwata’s strength and differentiation in technical skill and service required highlighting in the marketplace. Kuwata’s 3 Keys Discovery uncovered the important connection to Japanese traditional artisans, leading to their brand refresh to capture the synergy between masterful craftsmanship and innovative technology. Through their 3 Keys-based Brand Foundation and strategic marketing activities, Advantages created a comprehensive platform that showcased their dedication to excellence and ties to their Japanese heritage.