Meet Fran Biderman-Gross

Advantages CEO. Marketing Strategist. Brand Leader. Accomplished Author. Purpose Speaker.

Fran Biderman-Gross

Make a mark. Rise above. Get noticed. Fran is an expert at uncovering WHY people do what they do and then directing that WHY to create the emotional connections that propel businesses far beyond what they ever imagined for themselves.

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Geniecast interviews Fran

Leading with Authenticity.

After losing her first husband and business partner to cancer in 2001, Fran assumed the leadership of Advantages and grew it from a local printing business to an Inc. 500 national marketing and branding agency. With 20+ years of marketing expertise, Fran leads her clients on a journey of brand discovery that explores their core values, mission, vision, and the personal "WHY" that propels them to excel every day. She then transforms the essence of their discovery into intensely creative branding, marketing, and business campaigns. By telling authentic stories through purposeful marketing, Fran and her team get you noticed!

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Fran is a proud member of the Forbes Agency Council. Access all the purpose-driven business knowledge, advice, and insights that Fran shares here, along with the other exclusive members of the Council.

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More about Fran

Fran Biderman-Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages—an award-winning, New York-based, end-to-end communications agency—she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 Keys: Purpose, Values, and Story.

Fran's firm Advantages is a paradigm for the Three Keys as their shared values are infused into every action. Every client interaction and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages is an Inc. 500 fastest-growing company and has been named one of Inc.'s 50 Best Places to Work. Advantages' client work consistently garners industry awards and recognition.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Her proprietary Three Keys and Spark Purpose Workshops have inspired thousands of executives to achieve greater clarity, alignment, and impact by using the Three Keys to unlock their stories. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.

Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, as well as an active member of the Entrepreneurs' Organization. She frequently lecturers at Universities and is a sought-after speaker at entrepreneurial, women, and industry focused conferences and events. She graduated from MIT's Entrepreneurial Master's Program and Goldman Sach's 10,000 Small Businesses program. She lives in New York with her Tony award-winning husband, Yeeshai Gross, and their family.