Fran Biderman Gross

CEO, Strategista

Make a mark. Rise above. Get noticed. Fran is an expert at uncovering WHY people do what they do and then directing that WHY to create the emotional connections that propel businesses far beyond what they ever imagined for themselves. After losing her first husband and business partner to cancer in 2001, Fran assumed the leadership of Advantages and grew it from a local printing business to an Inc. 500 national marketing and branding agency. With 20+ years of marketing expertise, Fran leads her clients on a journey of brand discovery that explores their core values, mission, vision and the personal "WHY" that propels them to excel every day. She then transforms the essence of their discovery into intensely creative branding, marketing and business campaigns. By telling authentic stories through purposeful marketing, Fran and her team get you noticed!

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Speaking Events

March 25

Enterprising Women's Conference, Florida

April 24

Strengths and Values Workshop - Private Event, South Florida

May 23

French American Chamber of Commerce - New York Chapter, New York

June 5

Smithers Digital Print for Packaging, Chicago

June 12

VentureOut Brittany, New York

July 12

Contribution and Impact Workshop - Private Event, South Florida

July 17

Clifton Strength Summit, Omaha

October 17

Queens College, CUNY

November 14

Women's Entrepreneurship Conference, Arlington, VA

November 15

Boom B2B Expo, Huntington Hilton, Melville

June 7, 2017

Gwinnett County Public Schools Summer Leadership Conference 2017

October 25, 2017

Queens College, CUNY

November 8, 2017

PubCon Las Vegas

June 10, 2016

The Geniecast Entrepreneur Series Brooklyn, NY

September 6-7

Smithers Pira Digital Print for Packaging US Chicago IL

November 12, 2015

EO South FLorida WHY Workshop Ft. Lauderdale, FL

April 17, 2015

Girls Aloud - Youth Empowerment Ottawa, Canada

February 5, 2015

EO NJ Speech and Workshop Livingston, NJ

May 3-5, 2015

2015 EO Global Leadership Conference San Diego, CA